The biggest challenge was to stand out from the crowd of barbers that filled the market.

Felipe came to us with the following problem: I need a logo for my barbershop. It’ll be called Felipe Dias Barber.

The first thing we noticed: the vast majority of other barbershop professionals had their name and surname as a brand. If we did the same, Felipe would be just another one.

Pinas is a childhood nickname, used only by the closest. It was the perfect solution to escape the crowd and stand out in the competitive market.

Our Solutions

Naming and Logo Design


Felipe Dias is a highlight on the national barbershop scene. He gained experience in the biggest barbershops in Belo Horizonte, Seu Elias and Torres, and decided to start his own business.